the quest – approach and tone

Well I dialed a few numbers today and was pleasantly surprised by some positive responses. You can look forward to seeing some intrepid journalism here at this space and on coutorture, as I take baby steps towards my goal of defining my nation’s fashion identity.

I want to briefly discuss the angle with which I want to approach my quest. Though I am naturally supportive of my local industry, I am not an uncritical cheerleader for Canadian fashion. We have our strengths and weaknesses and I want to be honest about what is working and what isn’t working in a broad sense.

That said, for my interviews I am being very selective of the companies and individuals I feature. I simply will not do a profile unless it is obvious that my subject rocks. I’m happy to announce that I am scheduled to interview one clearly awesome company this week! Stay tuned…

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