the Hoser post
Okay! I am here today to acknowledge the Truth.
Wake up Canada. Our core Fashion Identity is not sexy, hot, or fashionable. This is what people think of when they think of Canadian fashion:
Beaver-felt hats. The first Canadian industry was trapping beaver pelts to make top hats for Rich Europeans.
The Parka. An innovation of our Inuit first peoples. Also, mukluks.
The Toque. Just admit it. It’s okay.
The Hudson’s Bay blanket-coat.
That’s it. It’s not a very sexy or exciting outfit is it? Our fashionistas turn their nose up at our stereotypical history, looking outward and copying other more fashionable nations in a game of catch-up where we never come out ahead.
Some of our more successful exports have a sense of humour or some other twisted take on it.
I think too often we play it safe, evoking our awful Anglo Protestant fashion sense from back in the day when Toronto was “Toronto the Good”. We’re constantly trying to please, and so never really provoke.
The fact is that we’re at our best when we loosen up. We’re Canadian – when we take ourselves seriously we are hypnotically boring. When we’re as honest as we should be we’re darkly hilarious.
I say embrace Canadianism, stop being embarrassed by it. Let’s actively exploit our own history instead of borrowing others for inspiration or comparison. That stupid envy we have for places that seem fancier, more fashionable, and intimidating? Make fun of that too. London, Paris, and New York cash in on their stereotypes all the time so why shouldn’t we? Even if our true identity is kind of anti-fashion, ruggedly functional, and with a slightly bleak sense of humour, this is great. If we accept it, we can work with it, not against it.