July 17, 2006
fast forward to 2008
Premiere Vision came to New York! Thanks to the intrepid bloggers who leaked a peek to the rest of us outsiders so now any schmo can know what’s coming up for Autumn 2007/Winter 2008…
Julie from Almost Girl gives us a look at the trend seminar. She also did an interview with the associate fashion director of Premiere Vision. Bourgeois streetwear, eh? Am I the only one who can’t decide whether trend forecasting is a fascinating social science, an industry conspiracy, or flaky voodoo?
The rhetoric used to describe the forecast was one of opposition with offensive resistance squaring off against enveloping roundness for a mood that left no room for the indecisive. Offensive resistance will show us honed volume, slim cuts, and biting visuals that will be rendered in twills, denims, and synthetics with technical sophistication and particular emphasis on shine. Enveloping roundness reflects a desire for discretion and inner well being that will manifests itself with cozy materials, bubble fabrics, and volume with multilayering in thinner fabrics.
Like Julie I also feel that these things seem to reflect what we intuitively feel. I’m sure that she and I being the culture vultures that we are, feed on the same carcass of information that the Premiere Vision people do. I find the idea of using trend information a little bit stultifying – doesn’t it suck the spontenaity out of gathering your own inspiration to create?
I wonder if there will be any implications from disseminating this stuff on the internet? Will fast fashion respond and start premiering 2007 looks in 2006? Will we become tired of 2008 before it even gets here and start demanding 2009 now instead of later? Will people stop having to pay thousands of dollars for the secrets of the future?
Are trend forecasters ever wrong? It doesn’t seem to have much in common with the weather forecast as it is not predicting so much as predictating. Luckily most trend literature is vague enough to allow almost any design notion to be justified. As a design student I objected to the curricular necessity to lie about following trends in my written research, when the truth was I never used them as inspiration. Oh yeah, I’m such an iconoclast. Yet I must admit I am fascinated by the idea that sniffing out emerging trends is actually a job. I would love to illustrate for a trend forecast book someday – they often use fashion illustrators.
What do you think of trend forecasting? Do you use it? Is it necessary?