my first editorial

NOW Magazine 17-01-08

One of my resolutions for 2008 was to break into editorial fashion illustration, but I never expected to accomplish that goal within the first month! Andrew Sardone at NOW Magazine chose to feature bowties in this week’s Take 5 and had the idea to place the ties over some illustrated heads – and he asked me to draw it up.

As if seeing my illustrations printed and distributed all over the city was not thrilling enough, Andrew also included me in an online feature about fashion illustration in Toronto. Its a bit humbling to be mentioned in the same space as Marilyn Brooks and Virginia Johnson, accomplished veterans I admire so much.

Meder has been a quiet force on Toronto’s fashion scene since graduating from Ryerson in 2006. She initiated the monthly blogger brunch series that bonded the city’s dot com style writers. Many of her blogging buddies and other fashion pros now carry Moo business cards featuring her illustrated figures celebrating their personal style and wardrobe signatures. She also cooks up a pretty tasty cookie party.

“I called my graduate collection ‘Final Fashion – The Last Collection’, so I guess I was demonstrating some kind of ambivalence about being a fashion designer,” says Meder and to that end she’s decided to launch herself into the world of editorial illustration.

Andrew asked me a few questions over the email, and in case you are interested in learning a little more about me, you can read them below the fold.

How did you make the transition from studying design to discovering you wanted to illustrate?

When I finished the Ryerson Fashion Design program in 2006, I called my graduate collection “Final Fashion – The Last Collection”, so I guess I was demonstrating some kind of ambivalence about being a fashion designer. After school I held a few temporary jobs but quickly discovered that I am not happy living a 9-5 life.

At the same time I had developed a moderately popular fashion blog ( where I posted my personal projects and illustration. Every so often I would get an inquiry about doing fashion illustration for designers. Once I put out my virtual shingle I began to develop enough clients to live a modest bohemian life, and that suits me very well.

This brings me to today. My ambition this year is to break into editorial illustration, and thanks to NOW magazine this week the next phase has already begun!


How have you developed your illustration aesthtic? How do you describe it?

As a kid I learned to draw by careful observation of Betty and Veronica and I think that still shows… a lot… in my style. Lately I have been delving into doing more sketching from life and am working on developing a more fluid, “spontaneous” style in the tradition of classic fashion illustrators like Gruau, Berard, Antonio and Eula.


Which illustrators (Canadian and/or international) influence your work and why?

David Downton (UK) is the greatest living fashion illustrator in my humble opinion and I find his incredible work so inspiring. Canadian fashion illustrators I admire include Frederick Watson, Katherine Bosnitch and Virginia Johnson. My favourite illustrators are able to capture a sense of liveliness and attitude in their work, to me that is what elevates a fashion illustration from a simple schematic drawing of a figure and clothes to something amazing. It is this talent I am working very hard to develop.

Share on FacebookTweet about this on TwitterPin on PinterestShare on TumblrEmail this to someone

22 thoughts on “my first editorial”

  1. Congrats, Danielle! The illustrations are fitting and it’s great that you’ve started doing editorial illustrations and knocked off a resolution. Good work!

  2. That’s awesome! Congratulations.

    It’s also got me thinking about goals. Actually I was already thinking about goals; I love to think and I love goals, so I was quite shocked to realize recently that I don’t have any. Anyway, I was wondering about that mysterious force that seems to be at work when one makes a goal concrete. More often than not, that’s all it takes to make it happen. Well, that and alot of hard work, but you know what I mean. 😉

    I do have a goal of sorts: to transform my home into a space that’s comfortable for me to invite others into. Not very glamorous, is it? Reminds me that I need to go out and clean up after the dog. lol

  3. I can’t be the only one who’s not surprised at your progress. I expected nothing less. Step one, check, job accomplished and duly noted. Carry on.

    Aw shucks. I’m thrilled for you Danielle. Congrats.

Comments are closed.