Indigo Planet at Over The Rainbow

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Danielle Meder illustration

INDIGO PLANET: Recycled Denim Installation

Denim Mecca Teams Up with Toronto Artist for Nuit Blanche

September 24 2008 -Toronto -Fresh off her visit to Fashion Week in New York City, Toronto-based fashion illustrator Danielle Meder will create her denim world vision at beloved denim retailer Over the Rainbow (OTR) for this year’s Nuit Blanche event.

A mecca for trendsetters, tastemakers, families and celebrities, Over the Rainbow continues to be Toronto’s #1 denim destination. From 8 PM until midnight on Saturday, October 4th, Nuit Blanche crowds will shop and see Meder’s installation first hand. The artist will also be on hand sketching shoppers and passersby at 101 YorkvilleThe innovative art installation explores the tactile qualities of the Earth through various types of fabric manipulation, including smocking, bleaching, and distressing.

Indigo Planet is inspired by the parallels and contrasts between the clothing we wear and the planet we live on,” says Meder. The working and overworking of the fabric explores the effects that humans create on their environments; as we wear them out with use. Mapping out this project, I am drawn to the profound need which leads us to destroy what we love, and the perverse beauty of damage.”

Meder, a well-known fashion blogger with a mini cult-following has just launched her namesake website,, which showcases her professional work as an up-and-coming fashion illustrator. Her editorial illustrations have been featured in The National Post and NOW Magazine and most recently she is the recipient of an international design competition award for Doc Martens.

“It’s important for us to be involved with our community,” says Joel Carman, also a member of the local Yorkville BIA, “We support charity through our events and contests and loved the idea of being a part of Toronto’s cultural scene.” OTR’s community support reaches organizations like The Hugh McMillan Foundation, Big Brothers and Sisters of Toronto and many more over the years.

Staying on top of the ever-growing denim market is what makes Over the Rainbow unique amongst a sea of massive cookie-cutter retailers. Top fashion brands, superior denim lines, up-to-the-minute accessories, and friendly knowledgeable staff to support every style whim for their clients. With 32 years at their 101 Yorkville Avenue location, Over the Rainbow continues to deliver fresh style to Toronto’s premium denim lovers.

OVER THE RAINBOW FASHION BLOG: Features daily updates about new arrivals, press hits, special events, in-store features and weekly fashion columns.  OVER THE RAINBOW JEANS” FACEBOOK GROUP: Weekly updates about new product, photos, and event information to all its exclusive members. SUPERJOEL FACEBOOK PROFILE: An homage to the denim hero of Yorkville, Joel Carman. Getting on his friends list means exclusive updates on celebrity visits, product photos and events.

Media Contact:
Tatiana Read
Faulhaber PR
416 504 0768  

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11 thoughts on “Indigo Planet at Over The Rainbow”

  1. oh! congrats. can’ wait to see this. i hope you have in there the same wash as ‘you want to know what comes between me and my calvins? nothing’.

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