quoted in FASHION

FASHION Magazine Winter 09I was quoted in “Fashion Bytes” by Andrew Sardone in this winter’s issue of FASHION.

The article’s subtitle is “It’s a brave new blogging world” and I was asked about fashion blogging.

The industry might still be evaluating the blogging spectrum, but for the bloggers their arrival on the fashion scene is old news.  “At first, being a blogger was a curiosity because there were so many media stories and there was a certain level of scrutiny, but that has tapered off,” says Final Fashion’s Danielle Meder, who attended her third New York season in September.  “Now I get to be just another face in … standing room.”

Its a great read with a lot of sharp quotes and a several anonymous blind items, so go buy FASHION Magazine and enjoy!

For those who might enjoy a few more of my comments from my interview with Andrew that didn’t make it into the article, check below the fold.

Any blogger vs. publicist/mainstream media war stories or heartwarming tales of everyone getting along from this trip to New York fashion week?

Not really – bloggers are old news now and we’re pretty much accepted/tolerated – the line between “mainstream” and “indie” is so blurred now that publicists pretty much have to sort everyone out on a case-by-case basis.  Some bloggers are huge and some MSM are pretty insignificant as far as influence goes, so there isn’t as much stratification according to type of media anymore.

What Canadian and international style blogs do you follow regularly and why? How many do you estimate you click through in a week?

I’ve got a long list in my RSS reader but I’ve never counted.  Its public and you can visit it at  http://www.bloglines.com/public/DanielleMeder.  I tend to prefer blogs with a personal touch to them.  Current Canadian obsessions – the elusive Auntie Fashion (auntiefashion.wordpress.com) and my favourite small town teenager Isabel at Hipster Musings (hipstermusings.blogspot.com) who is now a freshman at university and blogging the transition in her personal style.
Currently for international blogs, I’m loving queengilda.com, upanddowntown.blogspot.com, daddylikey.blogspot.com, and so many more.  I’m constantly adding more to my reader.

Blogs go through phases – some of my favourites are now defunct, and some come and go.  I’m currently in a bit of dry spell on my own blog – but for me it always come back, its something I always itch for.

What makes a great fashion blog for you?

Personality and authenticity.

How long have you been attending fashion weeks in New York and Toronto?

I’ve really only been into attending fashion weeks for the past three seasons.  Before that I might catch a show here or there but wouldn’t make a week of it.  Now I do try to see as many shows as I can, sketch, and sometimes post about it.

How has your reception as a member of the media changed over time? What was your first season like? Any tricks you had to employ to get yourself accredited initially?

At first, I was blogging for larger sites (blogto.com and coutorture.com) and got accredited through them.  No trick, really.  My first season was a little more giddy, and more stressful, just because the process of invitations and RSVPs and everything was new, and because the shows themselves were novel just as an experience.   At first, being a blogger was a bit of a curiousity because there were so many media stories and a certain level of scrutiny, but that has tapered off.  Now I get to be just another face in the fourth row or standing room, which is fine with me.

Now, I don’t go out to “cover” the week, since so many others do it so much better than I do.  I apply as a freelance illustrator (which is my profession), go to see shows that I am invited to, or shows that I am illustrating if I have a client, and post whatever I feel like posting on my own personal blog.

What is the future of fashion blogging?

A lot of fashion blogging is going pro – whether its popular bloggers who are building their own mini-media empires, or print journalists who are posting because their readers are prefering to read online.  The issues of access, publicity, and influence are becoming more meritocratic – if you have the readers, you will have the kind of clout that will turn on the ad people and the PR people.  If you feel like running a media business, you can – but its a lot of work.

Personally, I am still more interested in the amateur, personal blogs.  It is still a medium that anyone can use to post about what they are passionate about.  The fashion bloggers that I love aren’t in it to make money – they just happen to be so fascinated with fashion that they will write about it on their own time, on their own terms.  Those are the blogs that I click “subscribe” on.

For myself, I now see myself as an illustrator who blogs about fashion.  I use the blog as a way to network (like facebook, with a niche professional focus) – I use it to meet people, as a way to access events and discuss subjects that interest me, to show my projects and post about news that relates to my niche and my own work.  Without a doubt the blog is the reason that I am able to find clients worldwide and it makes my work easy to find on the internet.  The personal aspect allows me to meet and interact with people in a genuine way regardless of where they are located.

I see a lot of other young freelancers (for instance Nubby Twiglet who is a graphic designer – nubbytwiglet.com) using their blogs in a very similar way.  I think that this is another offshoot of fashion blogging which is just now becoming more formalized and prevalent – a lot of these types of blogs develop gradually out of more personal blogs.  A lot of fashion jobs are by their nature freelance and creative, and personality and the social aspect of reputation has always been important to be recognized professionally in the fashion scene.  Blogging seems to be a really intuitive way to develop this kind of business.

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