January 26, 2009
just a thought – mascara
Not too long ago, the Word-of-Mouth marketing outfit Matchstick sent me a package of L’Oreal Beauty Tubes mascara. Besides two tubes of the black stuff, there was a sweet little collection of makeup brushes and a nice set of gray eye shadows for making smokey eyes.
I like mascara a lot. I have long, curly eyelashes that are light in colour. Black mascara gives my face an instant transformation, it makes me feel pretty and put-together. A lot of the best black mascaras (Maybelline Great Lash and my personal favourite, Clinique) have remained the same for years and don’t bear improvement. Loyal ladies wouldn’t stand for it, and these mascaras hardly need a company like Matchstick to generate WOM for them.
On the other side, there is the quest for novelty in mascaras. Very scientific *new* mascaras, promising longer, lusher, less clumpy lashes. In my experience, they very rarely improve upon the classics. The only exception I can think of is the $40 battery operated Ôscillation, which has turned bloggers like I want – I got and Bargainista into influencers under the influence. Yes I am just a smidge envious that I didn’t merit that freebie, I sure can’t justify spending that much on mascara.
Beauty Tubes application was fine, it gave a thick “faux” sort of look that the double applicator mascaras always give. Actually it promised “the look of salon lash extensions”, which Google tells me is a process where individual, synthetic eyelashes are painstakingly glued one by one onto your eyelashes. On that claim, I believe this mascara delivered, though I have no experience with eyelash extensions for comparison.
The literature claimed that Beauty Tubes “remove[s] easily with just warm water”. For me, this was not the case. It took two washes to remove completely, and rather than smudging, the “tubes” came off in spidery little lines that almost looked like my own lashes were falling out. The texture of the mascara could be described as latex-like, reminding me of the masking fluid I use for watercolours. Anticipating the removal makes me hesitate to wear it again, but maybe I am doing it wrong.
It has taken me a while to compose a post about Beauty Tubes, because I really didn’t love the product. Thanks to the good work of the people at Matchstick, there are lots of posts about this mascara all over the internet, many of them positive, but not all. In this case I tried to be objective about my experience, to help you if you want to buy a mascara. Personally, I would take a pass on the Beauty Tubes. L’Oreal makes many quality mascaras, I would recommend the Telescopic, which I also received it a gift bag and have used many times with satisfaction.
Have you tried Beauty Tubes, do you think it delivered? Do you have mascara loyalty or do you love mascara novelty? Do online reviews of a product affect your purchase decisions?