vote – Shiseido

Shiseido Competition

Shiseido is sponsoring a competition for the students in Ryerson’s Fashion Communications program.  The brief is to create a full-page ad spread for “5 makeup must-haves”.  There is a lot of variety in the entries to varying degrees of success.  To me, the best ones are less conceptual and more focused on communicating a feeling.  There are even a couple entries with illustrations – far too rare in beauty ads in my humble opinion!  You can go and vote for your favourite here.

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