March 14, 2009
vote – Shiseido
Shiseido is sponsoring a competition for the students in Ryerson’s Fashion Communications program. The brief is to create a full-page ad spread for “5 makeup must-haves”. There is a lot of variety in the entries to varying degrees of success. To me, the best ones are less conceptual and more focused on communicating a feeling. There are even a couple entries with illustrations – far too rare in beauty ads in my humble opinion! You can go and vote for your favourite here.