June 22, 2009
heads up – blogger windows at Holt Renfrew
I was waiting for the press release (the social media fever is not as viral as I thought), and then WWD posted the news first:
BLOGGER WINDOWS: Holt Renfrew is the latest fashion player to catch social media fever. The Canadian department store chain is preparing a series of blogger-inspired window displays for nine stores, including the Toronto and Vancouver flagships. Due to be unveiled Friday, the windows will salute high-profile names in the fashion blogosphere, notably The Sartorialist’s Scott Schuman, Bryanboy, Tommy Ton (Jak & Jil) and 17-year-old Texan Jane Aldridge (Sea of Shoes). Engineered by Holt Renfrew’s creative director John Gerhardt — and apparently with no direct input from the bloggers themselves — the windows will include captures from the blogs and possibly mannequins dressed as the bloggers.
I can still scoop though – not mentioned in WWD is Toronto’s top shopping blogger, Anita Clarke of I want – I got. Hoping some of the bloggers will be on hand for the big unveiling on Friday the 26th… and with luck I will be there too.
UPDATE: the official press release is finally out –
National Windows Pay Homage to Online Style-Leaders TORONTO, June 23 /CNW/ - This Friday evening, Holt Renfrew, Canada's leading specialty retailer, will pay tribute to the newest international style influencers - fashion bloggers - with a national window installation celebrating their diversity and spirit. Six bloggers were invited by Holt Renfrew Creative Director John Gerhardt to be part of the celebration. The bloggers are a diverse mix of fashion leaders from around the globe and include Scott Schuman (thesartorialist.blogspot.com); Jane Aldridge (seaofshoes.typepad.com); Anita Clarke (iwantigot.geekigirl.com); Tommy Ton (jakandjil.com); Bryan Boy (bryanboy.com) and Garance Dore (garancedore.fr/en). "Bloggers have become the fashion world's new celebrities," says Gerhardt. "They're knowledgeable and influential contributors to the modern media landscape. Their opinions and visuals are relevant, creative and thought-provoking, providing a constant source of inspiration. We are honoured to pay homage to their style."