heads up – blogger windows at Holt Renfrew

I was waiting for the press release (the social media fever is not as viral as I thought), and then WWD posted the news first:

BLOGGER WINDOWS: Holt Renfrew is the latest fashion player to catch social media fever. The Canadian department store chain is preparing a series of blogger-inspired window displays for nine stores, including the Toronto and Vancouver flagships. Due to be unveiled Friday, the windows will salute high-profile names in the fashion blogosphere, notably The Sartorialist’s Scott Schuman, Bryanboy, Tommy Ton (Jak & Jil) and 17-year-old Texan Jane Aldridge (Sea of Shoes). Engineered by Holt Renfrew’s creative director John Gerhardt — and apparently with no direct input from the bloggers themselves — the windows will include captures from the blogs and possibly mannequins dressed as the bloggers.

I can still scoop though – not mentioned in WWD is Toronto’s top shopping blogger, Anita Clarke of I want – I got.  Hoping some of the bloggers will be on hand for the big unveiling on Friday the 26th… and with luck I will be there too.

UPDATE: the official press release is finally out –

  National Windows Pay Homage to Online Style-Leaders

    TORONTO, June 23 /CNW/ - This Friday evening, Holt Renfrew, Canada's
leading specialty retailer, will pay tribute to the newest international style
influencers - fashion bloggers - with a national window installation
celebrating their diversity and spirit.
    Six bloggers were invited by Holt Renfrew Creative Director John Gerhardt
to be part of the celebration. The bloggers are a diverse mix of fashion
leaders from around the globe and include Scott Schuman
(thesartorialist.blogspot.com); Jane Aldridge (seaofshoes.typepad.com); Anita
Clarke (iwantigot.geekigirl.com); Tommy Ton (jakandjil.com); Bryan Boy
(bryanboy.com) and Garance Dore (garancedore.fr/en).
    "Bloggers have become the fashion world's new celebrities," says
Gerhardt. "They're knowledgeable and influential contributors to the modern
media landscape. Their opinions and visuals are relevant, creative and
thought-provoking, providing a constant source of inspiration. We are honoured
to pay homage to their style."
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