August 17, 2009
preview – SEARS Attitude
Anita of top Toronto shopping blog I want – I got let me tag along with her to check out the new Attitude collection from SEARS. It was neat to get to visit the offices up the tower at Yonge and Dundas, endless cubicles with parking garage-style signposts, and enter the Media Room where the fall collections were displayed for our perusal.
SEARS is known for conservative department store clothing and housewares and also the SEARS Catalogue. One of my earliest fashion memories was perusing the Sears catalogue page by page over the phone with my best friend. We lived in a rural area where there really wasn’t anywhere to shop. The SEARS catalogue was the closest thing to fashion available, and we spent hours plotting how we would make the mature and pedestrian items look cool.
The Attitude collection would have been a dream come true to my earlier retail-deprived self. Designed by a fresh young team in the SEARS HQ in Toronto, the collection delivers fashion-forward basics that are of-the-moment and also affordable – thanks to the finest man made fibres available.
Anita and I both shrugged on the already-famous-in-fashion-circles boyfriend jacket and were impressed with the effortless look and the soft handfeel. A double-collared sweater looked amazing on but the coarse texture didn’t make it feel like a deal. If it seems like I am fussing about feel a lot, its because I can’t think of anything more important, especially in a catalogue item – but I know the touch factor is not at the top of everyone’s priorities.
The Attitude collection has some versatile and value-conscious pieces well worth checking out. It hits the floor of the stores this week – because it is already fall in the fashion world. I bet the must-have hits won’t last until “real” fall.