paper doll – AIME SS10
This season AIME dropped the “Luxury” surname which seems like the right thing to do – calling tight tencel separates “luxury” does seem a bit of a stretch. Designer Monica Mei made several other encouraging choices since last season – she expanded her fabric selection to include wovens, and she expanded the ease to create looser, more sophisticated garments – and she selected more consistent models. The looks skewed on the skimpy side – short or tight (thankfully not both at once). Some of the garments – skirts with twee details over the hips, or the nude coloured fabrics – would be challenging for most women to pull off as well as the very pretty designer and her models do.