just a thought – an audacious new year
Hello, friends. I am back out of the woods, for now.
If you’ve been following Final Fashion for more than a year, you know that I love the beginning of a new year. I love making changes, making plans, and making goals. Usually I make some personal resolutions (this year is all about skin and hair, among some more daunting ambitions), some business goals, and most importantly for you, some plans for the blog. Last year was about posting a minimum of five times a week, a standard that I met and often exceeded. Once the rhythm was set I found it an easy habit to have.
Once I did have that momentum going, and action was happening on the blog, I was able to start a unique sponsorship program. I am incredibly grateful for the enthusiasm of my readers and sponsors – you all inspire me to keep Final Fashion going, and to make sure it is the best it can be.
As with keeping any commitment, I learned a lot. And some of what I discovered is inspiring some changes in direction for Final Fashion in 2010. In no particular order, here they are.
- A more international focus. I love featuring the work of people that I know personally, and so Final Fashion has naturally become very Toronto-centric. However, in 2010 I will be in the process of setting up a drastic life transition that will eventually take me out of Toronto. Part of that preparation will happen on the blog – I’ll be reaching out more to foster internet connections with interesting people all over the world. Also, I will no longer be posting local events – unless my sponsors or I am directly involved, or if they have relevance to people outside of Toronto.
- More projects, less posting. Some of the most popular posts of 2009 were about projects – especially major ones. This makes me very happy because I would love to do more projects, especially ones involving collaboration, new techniques, and even clothing design. To balance a commitment to more studio work, I’m going to go easier on myself when it comes to posting frequently, and focus more on posting about the creative process, and of course exciting reveals of finished projects.
- A monthly podcast. One of my favourite parts of blogging is the ability to have conversations, and I’d like to raise that bar even higher by having a monthly conversational podcast, featuring some of the smartest thinking people I know talking about fashion news and issues, project collaboration, as well as some more esoteric subjects.
- Customized sponsorship opportunities. The transition from local to international will definitely affect the type of sponsorship that will fit on Final Fashion and I am up for the challenge. In addition to the ability to connect sponsors with local influencers (for instance, with sponsored events), I am ready to come up with more ways to help sponsors make connections all over the world. Want to do giveaways? Want to become the title sponsor for the podcast? Want to have a livelier online presence? I would love to talk to you about your goals.
- More audacity. Over the course of five years (!) of blogging, I’ve changed my mind many times about the level of transparency that is appropriate on Final Fashion. Where do I draw the line when it comes to sharing my opinions, my hopes and fears? Do I hide my weaknesses and failures? Do I have to avoid controversy? How can I be professional but still keep the humanity that makes a personal blog interesting? The ability to navigate the nuances of so-called pro blogging has come with experiences, both positive successes and heartbreaking mistakes. The way I feel about it now: the best blogging – as with writing and any type of art – is real. I will not compromise expressing myself no matter what the medium, and I will strive to be as authentic as my ability to communicate will allow me. Thanks to everyone who has rewarded me for pushing through the fear and being willing to take the risk of being real. I learned that I have nothing to lose and so much to gain by just being myself.
As always, I welcome your comments and suggestions for the site – either by commenting or you can use the anonymous survey form. I would also love to know what you have in mind for yourself in 2010. What did you learn last year, and how have your experiences inspired you to make changes this year?