press – FLARE July 2010

What an honour it is to be included among some of Canada’s best fashion blogs in the July issue of FLARE. Click scan for big – and if you can, pick up a copy because there is so much good stuff in this issue. As an aside, I think I misunderstood the usage of “hometown” in the interview, because now it seems like I am still based in the town where I grew up, though how neat that Bancroft Ontario gets a shout-out in FLARE too. Thanks so much Alexandra!

The small blurb was just an excerpt from a longer questionnaire, which follows here. In case you came here via FLARE, welcome – and if you’re curious, here is a little more about me.

1. Name, age, hometown?

Danielle Meder, 27, Bancroft Ontario

2. What inspired you to become a fashion illustrator?

I’ve been drawing fashion ever since I was a small child, so when I started to find occasional gigs illustrating for designers after graduating from fashion school, I was delighted and inspired to pursue it.

3. When did the website launch?

In its current incarnation, May 2006, and in its original ad-hoc version in February 2005.

4. Who would be your dream client?

No matter who they are, the dreamiest clients are the ones that love my style, respect my sovereignty, give me inspiring assignments, decent lead time, and pay promptly.

5. Who are your blog idols?

Kathleen Fasanella at, Hugh McLeod at, Nubby Twiglet at

6. What are your current obsessions?

The collapse of complex systems, creative action without thinking, money, the four elements, bravery, the moral problem of mass production, punk, figuring out what my thing is, old magazines and books, independence.

7. What inspires you?

A persistent lack of satisfaction.

8. Who is your favourite illustrator?


9. Who is your favourite designer?


10. Did you mean punk music/fashion?

I mean more like the punk ethos, DIY style and a resolute rejection of what came before.

11. Do you have a designer you’re currently obsessed with?

I’m really excited about Julian Roberts coming to Toronto to teach his Subtraction Cutting technique in June. And I grow to admire Evan Biddell‘s gutsiness the more I get to know him.

12. Are there any old magazines/books in particular that you’re obsessed with?

The Last Whole Earth Catalog, Vanity Fair from the 1920s and 1930s, The FACE, but really I’ll pick up anything I can find from the 20th century with equal enthusiasm.

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