August 19, 2010
what I wear – AG jeans from Over The Rainbow
Over the Rainbow in Yorkville is a favourite client – once upon a time they invited me to create a repurposed denim globe to hang in the window, one of the most unusual and fun projects I have ever had. It was so much fun to return to the store for a tour from the owner, Joel, and his son Daniel, talking about 35 years in the jeans business in Toronto. Joel entered the business on a whim, sharing a small space with an alterationist, and since then has grown his business to take over three stories at 101 Yorkville Avenue. Over the Rainbow is known for a wide selection of denim and an equally diverse customer base of all ages, a sincere love of jeans and tremendous, kind attitude.
Joel picked these jeans out for me right away – sure, I insisted on trying on a few more, but 35 years of experience gives him pitch-perfect selection and I went back to the first choice. These are AG Premieres, a deliciously substantial denim that looks and feels expensive. Shortened with a european hem to the perfect length, and I have my new favourite pair of jeans – and incidentally, the skinniest jeans I have ever worn.
Thanks to Kat Lourenco for patiently taking the photos in this post.
To celebrate their significant birthday, the good people at Over the Rainbow are having a party! If you’re in Toronto its a terrific opportunity to celebrate a downtown denim institution. August 27th and 28th, 101 Yorkville Avenue.